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  • Read the article titled “Breaking Down the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481.
  • In the article, the author discussed four (4) different types of  product-market strategies: Market penetration, Market development,  Product development, and Diversification. Select one (1 ) of these  strategies that you would use for future growth of a business, and  examine the main advantages and disadvantages of the selected strategy.  Provide an example or scenario to support your response.
  • It is well known that diversification across a portfolio sometimes  can be challenging. Propose one to two (1-2) overall diversification  strategies that you would use in order to improve operating excellence.  Provide a rationale for your response.