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Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of the techniques described in the opening case to understand and impact consumer behavior. 

At least 1.5 -2 pages in length. Use a minimum of 3 references

Is it true that in a short-run production process, the marginal cost curve eventually slopes upward because firms have to pay workers a higher wage rate as they produce more output? Explain your

answer.

At least 1.5 -2 pages in length. Use a minimum of 3 references