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For this assignment, you will prepare and analysis of the evolution of marketing theory. Be sure to address the following in your analysis:

  • Choose two marketing theories and discuss their origins.
  • Compare and contrast the two theories in addressing an organization’s marketing needs.
  • Explain how these theories have evolved from the time they originated until present time
  • Analyze the role that technology has played in the evolution of these marketing theories (including social media marketing).
  • Explain how marketer respond to their knowledge of consumer behavior in the evolution of these marketing theories
  • Determine which marketing strategy you would be most likely to apply in the course of your work. Explain why this strategy resonates with you.
  • In addition to your analysis of the two marketing theories, select one and use it to create a brief social media marketing proposal for a new product or service launch that is based on your selected organization. Your proposal should be a half page to 1 page in length.

In addition to the minimum specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5 pages, not including title and reference pages 

References: Include a minimum of five scholarly resources.

Your proposal should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect graduate-level writing and APA standards.