Application Exercises

12-10 In many selling situations, it is difficult, if not impossible, to demonstrate the product itself. List means other than the product itself that can be used to demonstrate the product features and benefits. 12-11 Develop a list of sales tools you could use in a job interview situation. What tools could you use to demonstrate your skills and capabilities? 12-12 As noted in this chapter, presentation software is becoming increasingly popular. Real estate salespeople are using this software to showcase homes to prospective buyers. Assume you are a salesperson for Iowa Realty, and you have a customer who wants a $250,000 to $300,000 condo/townhome in the suburb of West Des Moines. Go to www.IowaRealty.com, input the data you have from your customer, and request a search for homes in this category. From your search, select a listing with a Virtual Tour button. Click on the various views and examine the features of this home.